Recruitment Marketing Tools

the people to power business

Whether it is a career opportunity, education, healthcare, recreation or something more, our region offers something for everyone.

The New North offers many reasons for your future talent to relocate to the region. Together with your current talent pipeline, the following recruitment materials can help drive talent to your doorstep. Check out these adaptable tools below:

More YOU in NEW

New North’s talent recruitment piece, “More YOU in NEW”  highlights 8 attributes that people consider when making a career move. This publication highlights the top features that are often cited by those living and working in our region.

A new series of testimonial videos is being featured in the 2022 More YOU in NEW digital marketing campaign from February – July. These videos are available for companies to use as a recruitment tool on our More YOU in NEW landing page.

Download your PDF version of More YOU in NEW, by clicking HERE!

Limited quantities of the printed version are available to New North investors.  To order your own copy at cost, please contact Renee Torzala at [email protected].

New North Hires Heroes
More YOU in NEW Booklet

New North Hires Heroes

New North, Inc. has collaborated on the program with Mission Wisconsin, an organization dedicated to helping Wisconsin employers connect with transitioning service members, family members and veterans through direct interaction with them. A supporter of Mission Wisconsin from its start, New North partnered with Mission Wisconsin on the advent of a new talent initiative for the region centered around military veterans: New North Hires Heroes.

New North companies interested in participating in this initiative can contact Steve Janke at [email protected] or go to

The Mission Wisconsin – New North Hires Heroes initiative ties directly into New North’s larger strategy on talent attraction to the region through the ‘More YOU in NEW’ (Northeast Wisconsin) campaign. Those interested in related marketing materials that can be co-branded can contact Renee Torzala, Vice President, Marketing and Investor Relations for New North Inc., at [email protected].

Utilize our “North of What You Expect” Recruitment Video to Attract New Talent

Showcased in this captivating video are many aspects of the community that make the New North a place for workers to thrive. Whether your future employees enjoy being outdoors or indoors, downtown or rural, in nature or programming computers, or maybe all of these things – Northeast Wisconsin provides. Leverage our recruitment video by linking to it on your Human Resources webpage and distributing within your talent pipeline:

Utilize our New North Welcome Video to Attract New Talent

Outdoor recreation is one of the top reasons people visit Northeast Wisconsin. Our 30-second New North welcome video highlights favorite outdoor activities during each of our four seasons. Leverage our welcome video by adding it to your careers webpage or displaying it at your visitor center, guest services or welcome kiosks.

Access NEW Manufacturing Alliance recruitment videos

Careers in Marinette County:   Marinette County Open Positions – YouTube

What’s made in Marinette County:   What’s Made in Marinette County – YouTube

Careers in Fond du Lac County:   Open Positions in Fond du Lac County, WI – YouTube

What’s made in Fond du Lac County:     What’s Made in Fond du Lac County – YouTube

NEW Manufacturing Alliance All Stars Videos

New North and Northeast Wisconsin (NEW) Manufacturing Alliance is pleased to announce 2022 All Stars Magazine release. The All Stars magazine provides career awareness with a twist. Alliance member companies nominate their employees for the All-Star and Mentor Awards. Award winners are spotlighted in the annual career magazine. The online version of the magazine also includes hyperlinks to three-minute videos highlighting each award winner.

4. Fincantieri All Stars

Small Business’ Guide to Talent Attraction and the Bay Area Workforce Solutions for Business

The Small Business’ Guide to Talent Attraction is a document that gives recommendations, tips, ideas, and considerations for small businesses to attract talent. The content of this piece has been created by some of the region’s top employers, meaning it contains legitimate and tested tips for small businesses. Additionally, the Bay Area Workforce Solutions for Business includes a range of products and services provided by a variety of workforce partner agencies. Included are solutions in recruitment, training, industry partnerships, and labor market information.

Special thank you to our top investors. For a full list of New North investors, go to Our Investors