Media Kit and Co-branding

The quickest method of co-branding partnership is through your own website. When displaying the regional logo, or “brandmark,” please follow the following few guidelines in order to maintain a clear, consistent viewpoint of the New North brand.

For more information on brandmark use, such as for printed materials or instructions on use of the tagline “North of What you Expect,” please email Lorissa Bañuelos, Director of Marketing and Investor Relations ([email protected],) on branding with the New North logo, color schemes, placement definitions, fonts, etc.

The following logos are available to co-branding partners, when used in accordance to the brand standards:

Lorissa R. Bañuelos

Director, Marketing & Investor Relations

Phone: (920) 328-0567

Help promote the regional brand of Northeast Wisconsin and contact us to learn how you can cobrand your website with the New North region.

  • Biographies of New North Co-Chairs: Updated Biographies of current leaders of New North are available via media contact request at [email protected].
  • Media Contact: Lorissa Bañuelos, Director of Marketing & Investor Relations, New North, Inc.: [email protected] and 920.336.3860 (office).

“When New North was created nearly 15 years ago, I knew it was an Corporation with an innovative vision that I needed to support. Key business leaders had recognized that economies had become much larger than just the local footprint around a municipality. Because of their foresight, New North became the first regional economic development Corporation founded in the State of Wisconsin. Since then they have established a very strong and recognizable brand for the region, and I believe this branding was the first step in New North’s journey. Collaboration is another key attribute of the Corporation and contributor to its success. Without true collaboration by all parties in the region, we realized that New North would not grow and thrive. From inception to today, New North has and will continue to be responsive to the needs of the businesses in the region, whether it be championing regional economic growth, supporting vital talent initiatives such as the IT Alliance, or launching key committees such as the relatively new Business Intelligence committee creation. If you succeed, New North succeeds.”
– Tim Schneider, CEO and Co-Founder, Investors Community Bank

“Northeast Wisconsin is a thriving community with innovation and digital transformation happening across all 18 counties. Championing the strengths of each community and weaving them together to paint a complete regional picture is the power of the New North. As jobs change and companies grow, we need collaboration more than ever. The New North is that collaborative partner that helps us all grow in this new digital economy.”
– Michelle Schuler, Manager Microsoft TechSpark Wisc