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Find Your True North in the New North
Our New North region includes 18 counties, combined to form one community that celebrates the incredible innovation, diverse cultures and high quality of life in NorthEast Wisconsin. Some say our area is one of the best kept secrets to living your best life, but the secret's getting out and New North is becoming one of the fastest growing regions in the state. Whether you are just discovering the New North, or have lived here all your life, we invite you to dig a little deeper to see why so many people are finding their true north right here in Northeast Wisconsin.
Role of New North, Inc.
New North, Inc. is a 501(c)3 non-profit, regional marketing and economic development corporation that was founded to foster collaboration among private and public sector leaders to strengthen our communities, build long-term value, and attract a range of investments. Collaboration has been an ongoing priority, ensuring that we are building places that benefit everyone and where economic prosperity is available to all.
Areas of Focus
Business Development
Leading market diversification and business attraction while providing business intelligence and enhancing the entrepreneurial climate in the region
Culture & Sustainability
By working together to advance cultural vitality and sustainability, we’re ensuring the New North remains a place where every person can flourish
Talent Development
Attracting, retaining, and developing diverse talent in Northeast Wisconsin and providing resources to help both job seekers and employers
Branding & Marketing
Building awareness of the New North and increasing visibility of Northeast WI businesses and quality of life through marketing strategies and digital assets
We are grateful for the dedication and collaboration of our 18 counties. Click on a county in the map below to learn more. Or view our full list of local partners, including chambers of commerce, economic development organizations, and tourism bureaus.
Live your Best Life
In Northeast Wisconsin, there is MORE of what YOU are looking for to live your best life. Four distinct seasons, dynamic and diverse employers, and safe & connected communities are just a few of the many reasons why so many love to live, work, and play in the New North. Our region also features multiple Fortune 500 companies, low cost of living, a wide variety of housing, top-ranking schools and universities, accessible and award-winning healthcare, outdoor recreation for every season, and an abundance of arts & culture. Most of all, New North is intentional about growing, learning, innovating and welcoming all who choose to call Northeast Wisconsin home.
Live
From its flourishing, lively cities to its charming towns and villages, New North offers a variety of housing options, inclusive environments, and ample outdoor recreation opportunities. The region’s Cost of Living Index is 8% lower than the nation’s average, so your money goes further in Northeast Wisconsin, making it the perfect place to put down roots.
Work
New North’s resilient economy is supported by Corporations ranging from large Fortune 500 companies to small and mid-sized, privately-owned businesses. These represent a host of industries, including insurance, health care, agriculture, manufacturing, technology and tourism.
Play
Find endless options for adventures in the 18 counties of the New North. From the Green Bay Packers and PGA Championship golf courses to thriving arts communities, diverse dining, and more than 415 miles of shoreline on the Great Lakes, Northeast Wisconsin is “North of What you Expect.”
Entrepreneurship
New North is the fastest-growing startup region in Wisconsin. In fact, Northeast Wisconsin more than doubled the number of deals raised by its entrepreneurs in 2021, and we continue to expand our entrepreneurial economy. More and more entrepreneurial economy. More and more entrepreneurs are discovering the benefits of launching their business in the New North, thanks to the NEW Launch Alliance and extended partners.
Business Resources
Our Partnerships mean less hassle for you. New North, Inc. partners with all economic development corporations, site owners and government representatives to be your single point of contact for business intelligence and regional data.
Top Employers
The 18-county region of the New North is home to top Wisconsin businesses from top industries, including manufacturing, healthcare, insurance, information technology, finance and more. Businesses recognize our advantage is value and the New North region is truly ‘North of What you Expect.’
Job Openings
From Fortune 500 companies to high-tech independent firms, all career fields and interests are available in Northeast Wisconsin. Access job boards and learn of our region’s employers by viewing New North Investor firms human resource websites and available positions.
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Find Property
When it comes to business value, the New North region is unparalleled. Businesses located in the New North region know that our advantage is value. When compared amongst other regions, the New North region and its communities offers more value in education, healthcare, workforce, logistics, resources and more. Match this value to available real estate in the region and Northeast Wisconsin has everything a business needs.
Broadband Access
Broadband has become a vital need for our region. Learn about the results of our Regional Broadband Access Study. The report, which reflects a strong desire for improved broadband service across every constituency, offers 10 strategic recommendations centering around the goal of delivering high-performance internet in all areas of the New North region.
Cultural Engagement & Sustainability
Learn what New North is doing to achieve a thriving regional environment that retains, advances, and attracts ethnic and underrepresented individuals to the businesses, schools, and communities in which they work, live, learn and play.
From community updates to business resource connections, stay up to date on what’s happening in the New North.
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Special thank you to our top investors. For a full list of New North investors, go to Our Investors
