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New North region to hold local, regional entrepreneurial pitch contests
Local partners planning Startup Week events, leading up to December 3 regional event; Deadline for entry by uploading pitch ideas is October 31
NEW NORTH, October 2, 2025 – Continuing to support entrepreneurial activity in Northeast Wisconsin, New North Inc. is working with 14 of its local partners to hold pitch events during Startup Week in the state. The event winners will advance to a regional pitch event, scheduled for December 3 at TitletownTech in Green Bay.
Entrepreneurs within the New North who are interested in participating in the qualifying, local pitch events are asked to upload their pitch ideas at https://www.startupwi.org/new-north. Those registering will be asked to select the one local pitch event that is closest to them or where their business is/will be located.
The local and regional entrepreneurial pitch contests are supported by the NEW Launch Alliance of New North Inc., along with WBD Inc. The NEW Launch Alliance was formed to create a more robust and productive entrepreneurial ecosystem across the 18 counties of the New North region, connecting entrepreneurs, mentors, investors, educators, accelerators and other resources.
Read full release HERE.
Congratulations to winners of the 2024 Pitch Contests
Sonnenburg, Peggy Bakes win 2024 NEW Launch Alliance Pitch Event
Creative Crusts Pizza, Kristin’s Kitchen Bakery also among New North entrepreneurial winners
NEW NORTH, Dec. 5, 2024 – Peggy Bakes, producer of a baked granola product, was the winner of the NEW Launch Alliance Pitch Event, held Dec. 4 at TitletownTech in Green Bay. Creative Crusts Pizza and Kristin’s Kitchen Bakery took second and third place, respectively. The three winning entries emerged from a group of 12 entrepreneurial pitches, which had advanced from local pitch competitions held across Northeast Wisconsin in mid-November.
Along with receiving prize money, the three winners will be invited to give an update to an even wider investor and business audience during the New North Summit on June 5, 2025, at Lambeau Field.
“I continue to be impressed by the depth and breadth of creative business ideas within the New North,” says Barb LaMue, president and CEO of New North Inc. “Any one of our 12 participating entrepreneurs could have been chosen as a winner. The continued growth of these companies and many others will be a catalyst for economic growth in our region. We thank WBD Inc. for its financial support of the pitch events, along with TitletownTech as our venue sponsor, CLA as our reception sponsor and Headway.ai for supporting the application platform.”
The winning entrepreneurial pitch was Peggy Bakes, presented by Peggy Sonnenburg of Valders. She received the first-place prize money of $2,000. Her baked granola product is “clean,” free of refined sugars and gluten-friendly. It uses high-quality, nutrient-dense ingredients and natural sweeteners without artificial additives, and appeals to consumers who want healthier, simple snack choices.
Sonnenburg started the business this past summer. A scratch baker throughout her life, she went from an idea to launch in just four weeks and was profitable by the eighth week. Sonnenburg began primarily in Elkhart Lake, adding three other markets in late July, and launched the company’s website on Oct. 1. Peggy Bakes already has 47 orders, across 12 U.S. states, in the website’s first eight weeks of operation.
Download 2024 Program HERE
Special thank you to our top investors. For a full list of New North investors, go to Our Investors
