Living in the New North

new north is 'north of what you expect'

Highly ranked quality of life, dynamic communities and more are just a few of the many reasons why so many love to live, work, and play in Northeast Wisconsin.

Four distinct seasons, dynamic and diverse employers, active and safe cities and communities are just a few of the many reasons why so many choose to call the New North region home.  Northeast Wisconsin features Fortune 500 companies, growing communities with modern apartments and newly constructed homes, top tier colleges, accessible and award-winning healthcare, performing arts and live music,  and every outdoor and indoor hobby you can imagine.

As the New North regional brand explains, many feel they are familiar with Northeast Wisconsin’s offerings, but when experienced, it is always ‘North of What they Expect.’  Whether you are single and in your early 20’s, married with young children, or even retired with active hobbies, Northeast Wisconsin can offer you everything you have wanted and a unique place to call “home”.

Considering cost of living for all the region’s amenities, it is obvious the value and advantages each individual and family enjoys from living in the New North region.  Find out your own reason why Northeast Wisconsin is, “North of What you Expect” at the links below.

New North is the best place to live in the U.S.

U.S. News & World Report, Green Bay metro listed as best place to live in 2023.*

*U.S. News & World Report, Best Places to Live in the U.S. in 2023

New North Hires Heroes

The New North offers many reasons and benefits for veterans to relocate to the region and is one of the best places to live and work after military service. Read more.

More YOU in NEW Video Series

Want to know more about what it is like to live and work in the New North? Listen to the stories of these individuals who relocated to our region in the More YOU in NEW video series.

Northeast Wisconsin recruiters and companies can also use our More YOU in NEW campaign elements in their own talent attraction platforms. See our talent attraction tools and co-branding opportunities HERE.

New North Community Profiles

Learn more about each New North community or county by accessing our Demographics and Data page, featuring community profiles for each county in the New North region.

Rural Placemaking Toolkit

The Rural America Placemaking Toolkit is a resource guide to showcase a variety of placemaking activities, projects, and success stories across rural America

Special thank you to our top investors. For a full list of New North investors, go to Our Investors