Finding your True North

Posted April 12, 2024

Find Your True North

Finding your True North

Author and Harvard Business School professor Bill George suggests that the secret to becoming a successful and authentic leader is by discovering your True North. His best-selling books featuring hundreds of case studies reveal that the critical first step is clarifying your purpose.

Finding your True North can be a guiding force in any area of your life, helping to navigate your decisions that will affect your career, family, lifestyle and community impact.  George acknowledges that someone’s clarity of purpose often evolves over time, after reflecting on life experiences and ongoing relationships.

Does this mean that we can’t find our True North early in life? Not necessarily. Since our True North is grounded by our values, George encourages emerging leaders to use their internal compass to define their values and purpose which sets the foundation for their leadership journey. In his latest edition, True North: Emerging Leaders Edition, Bill George and Millennial tech entrepreneur Zach Clayton team up to show emerging leaders how to lead with their hearts, not just their heads.

In the New North, we celebrate leadership development techniques that encourage you to be your authentic self, while practicing self-awareness, personal growth and genuine concern for others.

Fortunately, our region is known for its authenticity and Midwest kindness, not only making it a great place to live but also a great place to develop effective leaders.

That’s why we are inviting young professionals from throughout the world to find their True North right here in the New North. Four distinct seasons, lots of outdoor recreation, dynamic and diverse employers, and safe & connected communities are just a few of the many reasons why so many love to live, work, and play in Northeast Wisconsin.

In fact, our region was recently recognized with 3 of the top 10 cities in America named best for Gen Z workers based on employment, affordability, and social aspects (List released by Checkr), according to Insight Publications.

If you’d like learn more about Northeast Wisconsin, or share your New North adventures with us, go to our #FindYourTrueNorth page, and follow us on Instagram, TikTok, Facebook, Twitter and LinkedIn.



Renee Torzala
Vice President, Marketing & Investor Relations

Renee Torzala headshot

Special thank you to our top investors. For a full list of New North investors, go to Our Investors