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Discover a region full of cool stuff, people and places.

From our authentic, hard-working and fun-loving people to our innovative, entrepreneurial and forward-looking companies, there is plenty of cool stuff in this very special place we call the New North.

2024 Cool Stuff Campaign Recap

Our 2024 Cool Stuff campaign continued to highlight cool people, places or products from Northeast Wisconsin. If you know of a cool person, place or product made in the New North for us to feature, contact us today.

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2023 Cool Stuff Campaign Recap

Our 2023 Cool Stuff campaign featured 12 different cool people, places or products from Northeast Wisconsin. We are looking for more cool stuff to feature, so if you know of a cool person, place or product made in the New North, contact us today.

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Learn more about the Cool Stuff in the new north:

Craig Dickman

Craig Dickman
Entrepreneur & Managing Director at TitletownTech

Live, work and play in the New North.

In Northeast Wisconsin, there is more of what you are looking for to live your best life. Don’t just take our word for it; watch stories of real people sharing why they love our region. Learn why so many are now calling the new north home.

Image featuring two individuals sharing positive experiences about living in Northeast Wisconsin. The top quote by Lalu Beré emphasizes the ease of finding community in smaller cities compared to larger ones. The bottom quote by Sachin Shivarama reflects on the appreciation of the area's livability after moving there. The image is branded with "New North" and promotes the region's welcoming environment.

Special thank you to our top investors. For a full list of New North investors, go to Our Investors