More YOU in NEW
(northeast wisconsin)

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In Northeast Wisconsin, there is more of what you are looking for to live your best life. Don’t just take our word for it; watch stories of real people sharing why they love our region in the More YOU in NEW video series.

Over the next six months, we will feature stories highlighting how people just like YOU are finding their MORE in Northeast Wisconsin. From millennials and military veterans to families and diverse populations, the video series explores how various individuals who relocated to the area discovered that Northeast Wisconsin is more than what they expected.

To receive more information about Northeast Wisconsin, please contact us here.

We hope these videos become HR hiring tools to help your prospective employees “see themselves” in Northeast Wisconsin and consider the New North as an ideal destination to live and work.

Please consider embedding and sharing these videos on your website to aid in your own talent recruitment, while linking back to this webpage. Contact us about co-branding the video.

Select from the following Talent Attraction Tools to take an active role in the More YOU in NEW campaign.

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Stephen and Eileen Pounds — Peaceful charm of Northeast Wisconsin

Stephen and Eileen Pounds made a life-changing move to the New North in search of a simpler, more meaningful life. In this “More YOU in NEW” story, they reflect on what drew them north—and why they’ve decided to stay.

Wanting to be closer to family, they moved to Northeast Wisconsin and found more than they ever expected. From the peaceful beauty of all four seasons to a strong sense of community, top-rated schools, and endless outdoor activities, they’ve come to see the region not just as a great place to live—but a place to truly thrive.

Stephen, an entrepreneur and founder-in-residence at TitletownTech, launched Vadar Alpha, a company that leverages artificial intelligence to optimize supply chain pricing and risk management. Discover why he believes the New North is the perfect place to build a business—and a life.

Jess Gillespie — Collaborative Career Path

Jess Gillespie grew up in Neenah and moved back to the New North after living in Washington state. As a single mom, she was trying to juggle working part time, going to school and taking care of her two children when she was introduced to the Plumbers & Steamfitters Local 400. A whole new world opened up when she realized the opportunities that were available to her through their training programs and an apprenticeship with family-friendly J.F. Ahern Co. Not only did Jess discover her dream job in the New North, she is now inspiring other young women to pursue a career in the trades.

Randall and Christie Copiskey — Welcoming Veterans

Randall and Christie Copiskey were ready to put down roots after moving around the country with the military. They searched far and wide for a place that would fill all their wishes: great schools, outdoor recreation, low cost of living, and most of all, a welcoming community. After living in multiple larger cities, Christie did not picture themselves in a small town like Crivitz, but their family has thrived there. An added bonus was discovering that Wisconsin is best in the nation for veteran benefits!

Rebuilding Lives — Martha Nyaluak

Martha Nyaluak (Ni-ya-lu-ok) fled from war-torn, poverty-ridden South Sudan as a single mother of four. She came to Oshkosh as a refugee, where World Relief and Goodwill NCW helped her find new hope, a new life, job training and a promising career path. She is pursuing her education at Fox Valley Technical College and Winnebago Literacy Council, and is becoming an inspiration for others. Martha recently began a new position at Tyson and is grateful to all of the caring people who helped her feel welcome in the New North.

Darlene Sao — Hiring Heroes

Darlene had traveled the country with the U.S. Coast Guard Academy, but she was ready to transition to the corporate world. When Oshkosh Corp and Mission Wisconsin reached out, she wasn’t sure she wanted to move this far north after spending time in places like Hawaii and Texas. She soon learned that our region is “north of what you expect.” Oshkosh Corporation’s personalized approach and the many support networks in the New North were things that really stood out. Find out why Darlene considers this area a “hidden gem” – especially for military veterans.

Sachin Shivaram — Career Opportunities

Sachin Shivaram, CEO of Wisconsin Aluminum Foundry in Manitowoc was shocked at how little he actually knew about Northeast Wisconsin before he moved here. He grew up in Milwaukee, went away to school and found his way back to Wisconsin – this time in the New North. What surprised him most about the region was the growing diversity, fascinating businesses and overwhelming amount of opportunities, especially for a young person starting their career. Listen to his story to find out why Sachin and Lipi Shivaram think the Northeast Wisconsin is also a great place to raise a family.

Foth New Hires — Welcoming & Hospitable

Randy Homel, CEO of Foth Companies, needed to hire three executive level positions during the pandemic. The new hires all came from outside of Wisconsin: Susan Davis is from Atlanta, Georgia; Travis McGrath and his wife Jill are from Idaho; and Patrick George and his wife Marisa are also from Texas. What’s more, after Jill and Marisa got to know each other, they decided to open a business together. It didn’t take long for the New North to feel like home for everyone. From abundant outdoor recreation to unique business opportunities, watch as they tell their stories and share why they now happily call Northeast Wisconsin home.

Ben and Kate Bruns — Work-Life Balance

Moving from a large metro area in Iowa to Northeast Wisconsin was a big change for Kate & Ben Bruns. They had lived in Iowa their entire lives, and were hesitant to take that leap to a new life in a new community. They discovered that the New North region was the perfect blend of great schools, big city amenities and small-town charm, providing the best of both worlds. Their advice to others considering a move to the New North? “If you show up, people will embrace you.”

Bethany and Roberto — Affordable & Safe

Moving to the New North turned out to be the best decision for Bethany Wilson and her family. While exploring a position at Schneider National—a premier provider of transportation, intermodal and logistic services—she discovered that Northeast Wisconsin had more than her family expected.

The low cost of living in the New North has allowed Bethany Wilson and her husband Roberto to do more with less! Most of all, the supportive nature and kindness of the people in their community made them feel that “they were in the right place.”

Mahmudul Khan — Natural Beauty & Community

Mahmudul Khan and his family moved to Manitowoc after he accepted a business analyst position with Lakeside Foods. They soon discovered that a smaller city offers so much more than they expected. From the short commute times and natural beauty to museums and beaches, they were pleasantly surprised by all there was to offer in the New North.

Experiencing a strong sense of community was what truly stood out. “This is an amazing experience I’ve had here with the neighbors – they care for us. I’ve never really found that anywhere else.”