New North Inc. ready to support Small Business Grant applications

Posted June 4, 2020

New North Inc. ready to support Small Business Grant applications

WEDC’s We’re All In program to provide $2,500 grant to 30,000 businesses statewide

NEW NORTH, June 4, 2020 – New North Inc., the regional marketing and economic development corporation for the 18 counties of Northeast Wisconsin, stands ready to support small businesses in the region with their applications for the upcoming We’re All In Small Business Grant (WSBG) program of the Wisconsin Economic Development Corporation. WEDC will begin accepting applications online for the $75 million WSBG program beginning at 8 a.m. on June 15.

The program, which will provide $2,500 grants to 30,000 small businesses, is designed to help small businesses get back on their feet amid the COVID-19 pandemic while also encouraging them to adopt best practices to keep employees, customers and communities safe.

One element of the online application process for small businesses is an email or letter of acknowledgement from a community organization confirming that the business was in operation in February 2020. As a regional economic development organization, New North Inc. is able to provide this documentation for eligible businesses.

Small businesses seeking an email or letter confirming February 2020 operations, as part of the application process, should email [email protected] or one of its local partners identified by WEDC for this confirmation.

“We recognize that the past three months have been especially difficult for small businesses in the New North region and across Wisconsin, and we want to help them be ready to respond to the grant application during the upcoming submission window,” says Barb LaMue, executive director of New North Inc. “The We’re All In Small Business Grants is a great initiative of the WEDC to stimulate the economic engines of small business. Working with our local partners, New North wants to offer support wherever it can, including assistance with the operational acknowledgement portion of the application.”

Funded primarily by the federal Coronavirus Aid, Relief, and Economic Security (CARES) Act, the grants will help small businesses with the costs of business interruption or health and safety improvements, wages and salaries, rent, mortgages and inventory.

FAQs about the grant and the materials businesses will need to apply can be found at The online grant application will be accessible at the same site from 8 a.m. Monday, June 15, through 11:59 p.m. Sunday, June 21.

A business may apply for the We’re All In Small Business Grant if it:

  • Was in business in February 2020. Businesses that started in 2020 are not eligible;
  • Is Wisconsin-based and for-profit;
  • Employs 20 or fewer full-time equivalent (FTE) employees, including the owner; and
  • Has more than $0 but less than $1 million in annual revenues.

Businesses will not be eligible for the grants if they are:

  • Part of a national chain, unless the business is a third-party franchise;
  • Industries covered by other Wisconsin CARES Act Coronavirus Relief Fund programs are ineligible for this program. These are:

To prepare for the online application process, businesses should be ready to upload the following documents to the WEDC application:

  • 2018 or 2019 federal tax return for business. (If you started your business in 2020, you are not eligible for this grant.)
  • Signed W-9 form available at
  • An email or letter of acknowledgement from a community organization indicating your business was in operation in February 2020. Letters or emails can be from any of the following:
    • Chamber of commerce
    • Main Street or Connect Communities organization
    • Local business improvement district
    • Neighborhood economic development association
    • Local economic development organization
    • County economic development organization
    • Municipality, including tribal government
    • County
    • Local bank, credit union or community development financial institution
    • Regional UW Small Business Development Center
    • U.S Export Assistance Center – Wisconsin
    • Regional economic development organization
    • Regional Planning Commission
    • Trade association
  • Three-digit North American Industry Classification System (NAICS) code that best fits their business. This information may be included in a business’s tax return, or through the NAICS website:

Grant recipients will become We’re All In businesses by pledging to safety protocols and using them in their shops, cafes and places of work to protect their customers, employees, and communities. This network of Main Street businesses will form the backbone of the broader We’re All In initiative, along with support from major Wisconsin businesses, communities and other associations to show support for best health and safety practices in the workplace.


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About New North, Inc.:

New North, Inc., is a 501(c)3 non-profit, regional marketing and economic development corporation fostering collaboration among private and public sector leaders throughout the 18 counties of Northeast Wisconsin, known as the New North region. The New North brand unites the region both internally and externally around talent development, brand promotion and business development, signifying the collective economic power behind the 18 counties. The counties include Outagamie, Winnebago, Calumet, Waupaca, Brown, Shawano, Oconto, Marinette, Door, Kewaunee, Sheboygan, Manitowoc, Fond du Lac, Green Lake, Marquette, Florence, Menominee and Waushara. To find out more information about New North, Inc., please visit our website at


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