Financial Assistance Resources

Need help? Here are links to financial and technical resources to help your business through the COVID-19 crisis

As the COVID-19 begins to have an increased impact on our businesses and communities, we thank our local media for keeping us informed. Resources can be found at the U.S. Center for Disease Control (CDC) – website dedicated to COVID-19, along with additional resources to help your organizations:

The Department of Workforce Development (DWD) announced yesterday that it is now accepting applications for Federal Pandemic Unemployment Assistance (PUA).  Under the Coronavirus Aid, Relief, and Economic Security (CARES) Act of 2020, PUA may be available to individuals who became unemployed as a result of the COVID-19 pandemic and are:

  • Self-employed (e.g., self-employed, free lancers, independent contractors, and part-time workers),
  • Do not have sufficient work history to be eligible for a regular unemployment insurance (UI) claim, or
  • Have exhausted other forms of state and federal UI benefits.
  • To Apply: Beginning on April 21, 2020, there will be a link on the claimant’s dashboard for filing an initial PUA application. After a claimant is determined to be eligible for PUA, a link will be offered on the claimant’s dashboard for filing weekly claims. For more information on who qualifies for the program, how payment is calculated, and how to file an application for PUA, please visit

The Wisconsin Economic Development Corporation (WEDC) is working with all state agencies to protect the health of our citizens and provide business sustainability resources aimed at maintaining the vitality of the companies upon which our economy depends.

The WEDC created the below guide, ‘Rising to Challenges: Navigating Through COVID-19 In Wisconsin’. This guide is designed to serve as a repository of ideas, tips and best practices compiled from local, state and national resources to allow these communities to survive and thrive in light of current and rapidly changing circumstances.

Special thank you to our top investors. For a full list of New North investors, go to Our Investors