Livability Northeast Wisconsin-New North Region set for early 2025 rollout
Participation available to area companies interested in marketing program to attract talent
NEW NORTH, November 5, 2024 – Livability Northeast Wisconsin-New North Region, a custom content marketing program to present the region as the ultimate destination to live, work and explore, is in development with rollout planned for early 2025 in conjunction with the NFL Draft being held in Green Bay, April 24-26. A digital and printed publication, along with associated internet and social media content, is being produced through a partnership between New North Inc., the regional marketing and economic development corporation for the 18 counties of Northeast Wisconsin, and Livability Media.
All of the content will be shared with targeted audiences. Livability-produced materials, including tools and information, regularly are utilized by human resources professionals for engagement. The company also works with site selectors, who use its information to assist in business locations/expansions.
“We believe that Livability Northeast Wisconsin-New North Region will strengthen our regional brand as a great place to live and work,” says Renee Torzala, vice president of marketing and investor relations for New North Inc. “Livability’s position as a national platform will allow us to broaden our reach to wider audiences that may not otherwise be exposed to the New North region.
“The New North region thrives when new businesses, families and professionals join our community. As the American population continues to make decisions on where to settle, we are in a prime position to attract new residents and visitors. This custom marketing program will present the New North as the ultimate place to live, work and explore, and we see it as an excellent tool for companies to increase their visibility in the recruitment of talent to Northeast Wisconsin.”
Area businesses interested in being part of this marketing initiative through sponsorships are encouraged to contact Cheryl Meyer of Livability Media at (615) 771-5595 or cmeyer@livmedia.com.
Livability Media is a national media and content marketing company that works with economic development groups and municipalities to help tell the stories of their area through online and printed publications, social media and podcasts. It is known for its “Best Places to Live” lists and rank at the top of organic Google searches for best places to live.
The Northeast Wisconsin region will be highlighted on www.livability.com, which attracts millions of online visitors each year. Key audiences also will receive a custom, newsstand-quality print publication that showcases the New North region, along with a link to the interactive digital version of the magazine. Targeted social media campaigns, including digital links, will complement the content and further showcase the region.
Livability Media also provides analytics and demographic research to support and guide its approach.
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New North, Inc., is a 501(c)3 non-profit, regional economic development corporation fostering collaboration among private and public sector leaders throughout the 18 counties of Northeast Wisconsin, known as the New North region. The New North brand unites the region both internally and externally around talent development, brand promotion and business development, signifying the collective economic power behind the 18 counties. The counties include Brown, Calumet, Door, Florence, Fond du Lac, Green Lake, Kewaunee, Manitowoc, Marinette, Marquette, Menominee, Oconto, Outagamie, Shawano, Sheboygan, Waupaca, Waushara and Winnebago. www.thenewnorth.com
Media Contact: Jeff Blumb, media@blumbcc.com or 920.328.5454
