Barb serves as the President & CEO of New North, Inc., an 18-county regional economic development corporation in northeast Wisconsin whose mission is to be a catalyst for regional prosperity for all through collaborative action. This is done primarily through the creation, implementation, and marketing of regional strategies for business and talent development.
Prior to this role Barb served as Vice President of business and community development for the Wisconsin Economic Development Corporation (WEDC). In addition to working with companies and communities on growth strategies and investments, she directed Downtown and Minority Business Development and has over 25 years of senior leadership experience in economic development.
Barb holds a master’s degree in public administration from the University of Wisconsin Oshkosh and a bachelor’s degree in business administration and economics from Lakeland College. She is a Certified Economic Developer (CEcD), a designation granted by the International Economic Development Council that is the industry gold standard for excellence in the profession. She also received her Economic Development Finance Professional certification through the National Development Council. She is a recent past president of the Mid-American Economic Development Council (representing 12 Midwestern states) and recent board members with the Wisconsin Economic Development Association, UW Madison Grainger Institute, and the UW-Stevens Point Wisconsin Sustainable Technology Institute (WIST). Barb currently serves on the boards of the Transportation Development Association, the Wisconsin Business Development Finance Corporation, Wisconsin Procurement Institute, On Broadway District, Wisconsin Innovation Board, and the International Economic Development Council (IEDC). Barb is a Trustee with Lakeland University, a Commissioner with the Brown County Harbor Commission, Board member of UWGB’s Institute for Women’s Leadership, mentor with the Green Bay Packers Mentor Protégé Program, and Advisory Board member of African Heritage, Inc. Barb has been appointed by governors of both parties to serve on various state commissions.
Email: [email protected]
Mobile: (920) 676-1960