Co-branding

Co-branding is a simple and easy way of showing your support while helping to spread the word about the New North, and the quickest method of co-branding is through your own website.  When displaying the regional logo, or "brandmark," please follow these few guidelines in order to maintain a clear, consistent viewpoint of the New North brand. For more information on brandmark use, such as for printed materials or using the tagline "north of what you expect," please refer to the branding standards mini manual.  If you have any questions, do not hesitate to contact us.
Size Only use provided, pre–sized brandmark artwork at 100%. Do not resize artwork, as this may cause distortion of the image.  To use one of the logos below, right click on the desired image and select "Save Picture As."  The New North brandmark may not be used smaller than the smallest image provided here:                Positioning The New North brandmark should never be angled or skewed. Placement The brandmark should always be on the right half of the page for consistency. Rendering The New North brandmark should not be altered in any way.
Clear Zone In order to best present the master brandmark, the diagram to the right indicates a "clear zone" within which no other unspecified graphic elements or surface area edges may encroach or reside. All brandmark applications should follow this staging method. For staging, 1X equals the width of the New North brandmark. A minimum clear zone equal to .5X should surround the brandmark at all times. A clear zone of 1X or larger should be used when the brandmark is 9p0 (1.5") tall or smaller. When possible, allow a large, unobstructed staging area to increase visibility and prestige of the brandmark.
Co-branding with partner logo The New North brandmark may be integrated with a partner's brandmark. When this is the case, care should be taken to ensure proper staging and scale relation, as shown here. New North, Inc. must approve all other configurations. The New North brandmark should match the coordinating brandmark's smaller dimension in height or width. If the coordinating brandmark is a vertical shape, the New North brandmark should match the width of the coordinating brandmark (shown at left). If the coordinating brandmark is horizontal, the New North brandmark should match the height of the coordinating brandmark (shown below). The New North brandmark should always be positioned to the right of the coordinating brandmark and be a distance of 1X from the coordinating brandmark when 1X equals the width of the New North brandmark after proper scale has been determined. A thin, vertical rule is to be placed in between the two brandmarks. The rule extends approximately one quarter the height of the New North brandmark past the top and bottom edges of the New North brandmark. Finally, the New North brandmark should be vertically centered to the corresponding company's brandmark.